Brightly colored gameboard is divided into 3 rings, each associated with one aspect of starting a business. The object of the game is to be the first player to build a company and complete an IPO (Initial Public Offering). All the big name companies are present on the board from Hersheys to EBay. Complete a business plan, hire a management team, develop a product line and offer stock in your company to the public. Extremely attractive components. - BoardGameGeek