From the back of the box: 'To win at Risky Business, the thing to do is breed your cows, build up your herd, buy low (and sell high!) at the auctions you go to and get top marks for your cows or bulls when they're on show. 'You also want to stay clear of the mishap squares that Risky Business is full of. Land on one of these and you may discover that your calves are all sick, that your cows have been struck by lightning and that the prize bull you thought would win the blue ribbon failed to show.' - BoardGameGeek