Swag is a free game that was given away at GenCon 2002. For an additional $5, you could purchase the 'Swag Bag' which included all of the components necessary to play.Players represent convention attendees, wandering through the halls trying to grab the most free stuff (i.e.-swag). Players then deposit their swag in their hotel rooms for points, but don't hang around the Hall too long, or others will steal your new found wealth.Each complete set of items is worth 8 points, single items are worth 1 point. When a player gets 25 points worth of Swag home, he wins. - BoardGameGeek